Proposal for my Graduation Project
I am considering doing my graduation project on the topic of LGBT marketing. There were research done in the past in terms of this project called the “Pink Yen Project”, and I am interested in continuing, especially since the LGBT market should be taken notice to a greater extent. We have been shifting to an era in which LGBTs are becoming widely accepted. Although this might take a turn for the worse; especially taking account ofthe new president of the United States and his views. However, while countries like America and England are actively approaching the LGBT market, I feel that Japan is falling behind and is missing a huge opportunity.
My research schedule for my G.P 1 is: ・Interview organizations such as “Out Now Global”, “Letibee”, etc ・Get in contact with Japanese companies ・Gain knowledge on the Japanese market and marketing itself ・Conducting surveys to find out the demand for LGBT marketing ・Exchanging information with members of the seminar