Tokyo Rainbow pride was held at Yoyogi Park in Shibuya ward on May 6 ,7.
This year, Tokyo Rainbow Pride was sponsored by 190 companies and organizations. Among these are NTT corporation, Sony Corporation, Google Inc,Yahoo Japan corporation, as well as fast growing company BuzzFeed and music streamer Spotify, to name but a few.
BuzzFeed is an internet media company based in New York.
DartsLive corporation and Donkihote corporation took part in Tokyo Rainbow Pride 2017 for the first time.
Darts Live corporation’s campaign slogan is interact without difference by darts.
This year, there are more company’s booths than last year.
These days, lgbt is boom especially among marketing strategy.
There’s no escaping the fact that there are exhibitions aiming at businesss market.
営利を目的とすること自体は非難されることではない。当事者にとっても誰もが知る大企業が味方になってくれていることは頼もしいだろう。ただビジネスだけが目的であれば、企業活動としてそこに利益を見出せなくなったときにどうなるかは明らかである。Recently, japanese companies response to lgbt is proceeding at full swing as part of grappling with diversity.